Achieve luxurious, long-lasting colour with L'Oréal Paris Préférence Infinia in 7 Vienna Dark Blonde. This premium permanent hair colour delivers rich, multi-dimensional blonde tones with a luminous, salon-quality finish that lasts for up to 8 weeks.

Infused with fade-defying technology, the high-shine formula ensures your colour stays vibrant, while the shimmering gel texture provides even coverage from root to tip. The Colour Extender treatment helps maintain radiance between applications, keeping your blonde looking fresh, glossy, and full of life.

Upgrade your blonde game with Préférence Vienna – for colour that shines as brilliantly as you do!

Made in Belgium